ByDanJohnson.com, a blog focused on the Light Sport Aircraft (LSA) aspect of aviation, is written and curated by Dan Johnson, a respected member of the aviation community and recognized expert on all things LSA. For many years, Dan worked to build an impressive archive of written materials, photos and videos covering the LSA industry and trends in the LSA pilot and enthusiast community. When it was time to transition the site to a modern, responsive design with better search engine optimization (SEO) and easier to uses editing tools, Dan chose Iron Dog Media. All the site data was exported from its existing location to a new WordPress installation with a custom theme featuring several custom plugins that replicated the functionality of the old site, and in some ways, improved it. An administrative interface was built to help Dan track lists of LSA manufacturers and the aircraft they produce, as well as those aviation companies that service and provide flight training in LSA aircraft. A custom plugin was built to help website users find the right type of aircraft for their flying desires. Dan is able to manage his site sponsors and feature their products to the left and right of his editorial content, renewing and updating their information via a custom administrative interface that also processes customer payments. Dan appreciates the ease of writing posts in the WordPress interface and the SEO boost for all the content posted to ByDanJohnson.com.